UPDATE (3/7/2011) : So, Kanye West has perpetrated the inevitable blockbuster rip-off/homage, depending on how you look at it. The concept is likely the handiwork of director of Hype Williams, who, after a run of original, trend-setting music videos in the 90s, has made, in the last few years, a sort-of cottage industry of gratuitous (albeit visually lush) versions of other people's work.
sidenote: then again, the true originator of this font technique was Jean-Luc Godard, who has seen most of his ground-breaking visual, aural avant gestures co-opted by far less internally motivated filmmakers over the past 40 years.
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